We help brands and products find their voice and connect with audiences through words

This TOV is an excellent working document. We were able to roll out the guidelines throughout our global multilingual team, who have found it instrumental in how they approach writing.

We produce quality content for our audience, but our commercial dept was like the cobbler's children. MP helped us sort this out and prompted us into carrying out some long-overdue processes.

Our focus is branding and design, and we love bringing MP on board. The process is smooth, the results speak for themselves, and working with professionals is always a pleasure.

Whatever the communication task, we'll solve it:

a whole bunch of words for an AI companion 💫

All tasks are great, but what we love most is working on a project systematically and from different angles. That was Aurora’s story.

Aurora is an AI companion and routine planner designed especially for busy women who need to manage everything at once — work, family, household tasks, self-realisation, social expectations, and all those other wonderful things.

We started with the brand basics — a fairly short document describing the product’s character, essence, and tone of voice. This kind of document is especially useful at the beginning of a new project because it makes it much easier to align on communications. For Aurora, this was particularly important because there were several voices involved — the product team and Aurora herself in conversations with users.

The brand basics became the foundation for everything we did later. We wrote update emails and website copy, worked on the interface, analysed reviews and support messages, and created in-product stories. It was a long and beautiful journey — a full year of ongoing support.

One of the AI companion’s goals was to inspire users. So every day, a new short story had to appear in the app — 4–5 screens on a useful or educational topic. Nutrition, vitamins, cognitive biases, hobbies, diagnostic methods, and so on. As usual, our resources were limited. So from the very beginning, we decided to use AI.

At first, the texts generated by neural networks, even with the most detailed prompts and outlines, always felt a little too AI-generated: too many empty phrases, repetitions, and bits that sounded meaningful without actually saying much. So we decided to work with examples instead. We came up with a few simple content categories and wrote a reference text for each one: what avocados contain, why knitting is good for you, or what the fundamental attribution error is.

The results were amazing. The whole process started taking 5–6 hours per month instead of 20. The quality turned out to be more than good enough, and the share of story views didn’t drop — in fact, it grew by 4–5%.

Still, for some reason, we never felt ready to step out of the process completely and leave everything to the LLM. Apparently, our own biases are still pretty strong 🙄

Atlas, a spatial design bureau, has gone international. As part of that journey, the team rebuilt their main website. The design and structure were taken care of, while we helped shape the messaging. It was an interesting challenge. Atlas wanted the website to reflect the way they work with clients and territories — vivid yet restrained and structured, ambitious yet grounded and achievable. Our job was to find the right words.

Here’s how Daria, strategy director, put it:

“The MP team did what seemed impossible: they quickly caught the right tone, and the site began to speak about complex things in a clear, bright way. We truly value strong, thoughtful presentation and were especially demanding when it came to our own — but here, the magic happened instantly. Thank you 💫”

In autumn 2025, the creators of the Israeli cosmetics brand Dr. Sea came to us. They were developing a new cosmetics brand and were looking for a name.

They had a clear understanding of the audience and many specific wishes for the name. For example, it had to convey a feeling of rest, relaxation, and pleasure. It also needed to be associated with instant anti-stress and simple, pleasant emotions, without overpromising or excessive detail. And, on the contrary, it should not rely on the power of nature or the power of science, because many competitors do that. Most importantly, it had to be possible to register the trademark.

We came up with 13 options. More restrained ones, such as SHORT VACATION. Romantic ones, like SECRET DUNE. Playful ones, like THEY CAN WAIT. But SEA INSIDE was the one that worked. It works both with the packaging — as if you open a jar and find a little bit of the sea inside — and with the mood.

Creating a new brand takes time, but now you can try SEA INSIDE. And we are very happy about that.

We’re happy to share our collaboration with TV Rain, one of the few independent Russian media outlets, now operating from the Netherlands. Together, we developed a warm and timely New Year campaign to boost recurring donations — a vital source of support for independent journalism in exile.

The mechanics were simple: everyone who set up a recurring donation to TV Rain before the New Year received a signed postcard from one of the channel’s hosts — from Amsterdam with love. When making a donation, supporters could choose who they wanted to receive a personally written New Year’s message from.

The campaign delivered strong results and felt genuinely heartfelt. As TV Rain team puts it: “This time, Meaning Point helped us pull off a small New Year’s miracle, one that will have an impact well beyond this campaign. They came up with the concept, and we brought it to life. The result: the number of recurring donations tripled.”

We were once asked to develop a name for a digital tool designed to support people throughout GLP-1 therapy. It helps users track changes across their entire body while providing guidance, advice, and reassurance along the way.

The result was Glapp — a combination of GLP and app. The name also sounds like a simple action verb, similar to tap, slap, or clap. Since the therapy involves regular shots, we wanted the app’s name to suggest a friendlier and more positive counterpart to that recurring action.

It was one of eight short, punchy options, but the team took to it immediately — and the name has since become a firm favourite with both the team and its users around the world.

We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works. We write. It works.

We create brand languages people love and copy that hits the mark

For startups we are the experts providing both copy and strategic guidance
For companies we are a remote team providing in-house quality without the overheads
For agencies we're a writing partner assisting your team or stepping in as one
Personal brands: we assist with content creation or train you to be a better writer

Check out our special offer for startups

Naming

Your product deserves a name that's memorable, meaningful, and available. But finding the right one is harder than it looks. We create distinctive naming options backed by a clear narrative and strategic thinking. Each name comes with a suitable domain suggestion that won't break the bank.

📈 Brand awareness · 📈 Brand recall

what you get

A set of naming options — three, five, ten, or as many as you need — complete with name stories, domain suggestions, and examples of how each name could work in context.

Brand Basics

A practical summary of your brand, ready to support future campaigns, team onboarding, and pitch decks. Based on interviews with stakeholders, it brings together everything your team needs to know about the brand today, helping everyone stay on the same page.

📈 Brand awareness and trust · 📈 LTV

what you get

One essential document covering your positioning, key strengths, audience, mission, vision, and brand character — all explained in clear, practical language and tailored to your needs.

Tone of voice

Consistent communication makes your brand recognizable wherever it speaks to its audience. We uncover the values behind your product and turn them into practical principles for everyday use. Your team gets the tools to write faster, better, and stay on brand.

📈 Brand trust · 📈 Retention

what you get

A structured tone of voice guide with communication principles, practical rules, and real-world examples. It can also be a soul.md file, so your AI writes with the same brand voice as your team.

Communication guidelines

This document defines how your brand communicates across all channels. It covers communication principles and writing style, provides good and bad examples, and explains how your brand voice adapts in different contexts.

If your brand creates a lot of content, these guidelines will save your team time and keep the messaging aligned.

📈 Brand health · 📈 Customer satisfaction

what you get

A bible for all your communication team: writers, marketers, designers, and others.

Creative input

We help teams find fresh angles, strong ideas, and unexpected solutions for campaigns, products, and special projects. If needed, we stay involved to provide creative direction and help bring the idea to life.

📈 User acquisition

what you get

A presentation with final concepts, mechanics, references, and creative recommendations.

Funnels

If you use marketing funnels but want to do it with respect for the people moving through them, come to us. We’ll help you create quizzes, email sequences, and onboarding flows that make the journey from funnel to product feel smooth, consistent, and pleasant, while building a clear, cohesive image of the product along the way.

📈 Sign-up conversion · 📉 Unsubscribes

what you get

An audit of your existing funnel materials
Refinement or creation of quizzes and email sequences from scratch
Any additional materials needed to create a smooth transition into the product

Content

All kinds of content you may need: landing pages, email campaigns, blog posts, articles, and case studies. Each project starts with defining goals and tone of voice. We then create a publication plan and write content designed to inform, attract, or convert.

📈 Retention · 📈 Customer satisfaction

what you get

Publication-ready content, complete with illustrations and formatting.
A publication plan.
Additional supporting content packages, such as landing page banners or social media teasers for blog posts.

AI automation

We help teams build AI-powered content workflows that save time and resources without compromising quality. AI works best with structured, repeatable content formats such as in-app stories, event announcements, content descriptions, and similar content types.

📉 Costs

what you get

A documented workflow.
A clear action plan for the team.
A set of AI prompts tailored to your content needs.

UX checkup & writing

We create user flows, write interface copy, name product features, and craft supporting content such as notifications, onboarding messages, and error states — helping your product develop a clear and consistent voice.

We can also identify artefacts that have appeared over time: broken flows, outdated messages, and copy that no longer matches your tone of voice. We review key user journeys and suggest improvements that increase clarity, usability, and consistency.

📈 Retention · 📈 Customer satisfaction

what you get

Interface copy delivered in the format your team already works with — from Figma and spreadsheets to tickets and documentation.

Internal Comms

Some of the most sensitive and challenging texts are written for your own employees. These include handbooks, codes of conduct, values, policies, and other internal documents that shape how a company works.

They need to be detailed but still engaging. For large companies, they can be just as important as a public-facing mission.

📈 Employee engagement · 📉 Turnover

what you get

A set of documents tailored to your needs, along with recommendations for implementation — workshops, quizzes, discussion formats, and other ways to bring the content to life.

Workshops

We run engaging workshops tailored to editorial, product, and communication teams. These can focus on a specific challenge your team is facing or take the form of a language quiz or other team-building activity.

Workshops are a great way to explore complex topics in depth — for example, how to express emotions in an interface or how to communicate with users during a crisis. They can also be fun, helping teams learn together and strengthen connections.

📈 Employee engagement

what you get

A custom workshop designed specifically for your team (2–3 hours).
Supporting materials and resources.
A review and discussion of the exercises and outcomes.

Data journalism

If you have data, we can help it speak — clearly, beautifully, and with purpose. We process raw data and turn it into compelling content: public reports, blog posts, visual explainers, and more.

We can tell the story behind the numbers for any audience — industry experts, customers, potential investors, or the general public. Whatever the audience, the story will work for your goals.

📈 Brand trust · 📈 User acquisition

what you get

A data-driven story, complete with all the visualisations needed to bring it to life.

Translation

We carefully carry meaning from one language to another. When needed, we adapt the text with cultural and audience context in mind. All types of content are welcome: from banners to literary books, from interfaces to guidelines.

🌐 En, Ru, Es, De, Lv (in all directions)

📈 Customer satisfaction · 📉 Costs

what you get

A handmade translation, cultural adaptation or a custom AI system with working prompts and guidelines.

How we operate

🕛 A quick call to understand your reality.

🕒 The game plan: deliverables, timeline, and cost.

🕕 A thorough briefing and a dive into the materials.

🕤 Then we draft and discuss, finish and present.

🕛 Last review and fine tuning, if needed.

💫 Loved it? Let's do it again!

The team works professionally. They build effective structure and connections, develop and maintain a consistent tone of voice, stay open to discussion, and respond quickly to feedback. We liked that they were willing to explore different approaches, create functional elements for user engagement, and provide guidance to our designers. The collaboration was smooth and comfortable.

Meaning Point are incredible! We're a very young consulting company, just recently figured out our main product, but we had no idea how to name and package it properly. Then these guys came along, asked the right questions, and helped us sort out all our thoughts and ideas. And since smart people are always a pleasure to talk to, we decided to keep working with them on creating meaningful content.

Long term relationship

We prefer retainer partnerships, with a minimum commitment of 6 months. You'll get the same high-quality service or help with other communication tasks at a flat rate.

🧡

Masters of sensitive,
in-depth projects

Even as an external team, we know how to truly embed ourselves and gently calibrate both communication and workflows.

You can trust us with what feels difficult to process alone. Clients often say that working with us brings clarity and a sense of relief.

The project we work on is incredibly important — it goes to the core of who we are. And it requires a wide mix of skills, from running focus groups to shaping creative formats from text. Working with MP on this was genuinely comfortable: we understand each other quickly, complement each other naturally, and together produce a very strong result. Even the longest and most sensitive projects feel manageable when we're on it together,

says Head of Internal Communications

Working remotely since pre-COVID times

Alexandra 🔗

Creative Director,

with a background in philosophy and neurolinguistics

📍 Barcelona, Spain

Since 2012, she has worked as a copywriter, senior creative and a creative director in an advertising agency, an IT corp, and a ride-hailing service.

Natalia 🔗

Editor-in-Chief,

linguist, analyst, and volunteer for human rights organisations

📍 Riga, Latvia

Since 2008, she has worked as an analyst, deputy PR director and Chief No-Bullshit Officer. She writes Python code and children's books.

and other projects

(in russian)

We also find experts in design, analytics, and any other related fields your task might need.

Now, let's talk about your thing:

💌 📅 🔗

We help brands and products find their voice and connect with audiences through words

Whatever the communication task, we'll solve it:

a whole bunch of words for an AI companion 💫

We create brand languages people love and copy that hits the mark

Naming

Brand Basics

Tone of voice

Communication guidelines

Creative input

Funnels

Content

AI automation

UX checkup & writing

Internal Comms

Workshops

Data journalism

Translation

How we operate

Long term relationship

Masters of sensitive,in-depth projects

Working remotely since pre-COVID times

Alexandra 🔗

Natalia 🔗

Now, let's talk about your thing:

Masters of sensitive,
in-depth projects